Should you caption your YouTube videos? Short answer, yes. Long answer – you should caption your YouTube videos because it helps you in increasing your audience base. Captioning comes under YouTube essentials for those who wish to gain an audience, and gain it fast. YouTube reads captions as metadata (along with titles, tags, and descriptions). Metadata serves as a latch onto the hook of search engines such that engines can easily ping onto them.

Reasons on why you should caption your YouTube videos:
1. Search Engine Optimization: Discovery Digital Networks found an overall increase of 7.32% in views for captioned videos, along with a 13.48% increase in viewership during the first 14 days of captioning. This, as mentioned previously is because search engines relying on the search of letters, words, and phrases rather than visuals. Closed captioning for YouTube provides a playground for search engines to enjoy.

2. Facilitating a distinct audience base: Considering