Santi Jewels - Krishna Choudhary Jewels
Krishna Choudhary’s decision to diverge from the traditional customer base of his father’s Jaipur business has proved fruitful. In 2019, he launched Santi, whose USP is to pair contemporary design with stones dating mostly back to the 17th to 19th centuries. With an appointment-only and no retail presence, Santi relies on word of mouth. Contact Krishna Choudhary by email.
Visit here: https://www.santijewels.com/
Following one’s father into business is a well-trodden path but one the pursuer does not always welcome. In fact, rebellion at an early stage seems par for the course, as was the case for Krishna Choudhary, a 10th-generation jeweller whose ancestors supplied exquisite gems to India’s maharajas and noble families in the 18th century.