How to Make Advantage of Geofencing in Outdoor Advertising?
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Geofencing and outdoor advertising have the potential to be profitable for both parties. By utilizing the concepts of real-time interaction, improved targeting, and extensive analytics, advertisers may strike a compromise between the accuracy of digital marketing and the broad audience of traditional outdoor advertising.
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The appeal and impact of outdoor advertising continue to be king for marketers in today's always-connected, digital-first environment. However, amalgamation—where traditional and digital methods combine to create a potent marketing mix—is at the