Own the topic. You can speak freely and interestingly only about what you really know. Therefore, before writing on an unfamiliar topic, study it, including interesting little-known details and nuances that may attract attention.
Define your message. When you know the subject, you must decide, what do you want to tell the world about it? What is your attitude to it?
Consider the structure. Will you talk about the most important things first, and then the secondary things, or is essayhave legit?
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