On the Visual Concepts aspect of things, president Greg Thomas was hyping the game for fans close to the first launch window. "NBA 2K21 is a monumental leap forward for the franchise," he supplied. "We're combining all our experience and development expertise to craft the best game possible and also for PlayStation 5 and Xbox collection X, we are building the sport from the ground up to take full benefit of next-gen technology and power."

"NBA 2K21 is the latest name in the world-renowned, bestselling NBA 2K series, providing an industry-leading sports video game experience. With extensive improvements upon its best-in-class gameplay and graphics, community and competitive online features, and deep, varied game modes, NBA 2K21 offers one-of-a-kind immersion to all aspects of NBA basketball and culture - where Everything is Game."

The burger chain utilized in-game editing tools to make a custom made court, known as The Menu Court, which features several of its popular menu items. Players who finish a shot from a product mark can post a video to Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt to redeem the real-world equal of the product.

Agency David Madrid helped design the campaign that taps right into skyrocketing customer interest in gaming and streaming.

Burger King is targeting the gamer cohort through an immersive digital experience that links back to real-world rewards. By embedding The Menu Court at NBA 2K21, the brand has a chance to engage consumers that are spending massive amounts of time playing consoles while cooped up at home throughout the pandemic. The stunt's mix of interactivity and menu incentives may appeal to an otherwise choosey, ad-averse customer group.

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