In the world of customer-centric business strategies, Customer Relationship Management (CRM) systems play a pivotal role in organizing, analyzing, and leveraging customer data. The effectiveness of a CRM system lies in the quality and proper management of the data it contains. Inefficient data management can result in duplication, outdated information, and missed opportunities.
To optimize CRM functionality, businesses need to implement robust data management strategies. In this guide, we’ll explore six best practices for CRM data management, featuring actionable steps and real-world insights. Discover how DNN Technologie