Aside from the online lingerie shop storefront, the fulfillment method is another essential factor to consider before opening your lingerie shop. If your lingerie shop sells wholesale items, you need a warehouse or self-storage unit to store the products. In addition, fulfillment businesses can also store your lingerie items for you and ship them after the sale. In addition to an online lingerie storefront, you should promote your physical store. You can hold exclusive in-store promotions for your online shoppers, such as offering 15% off their next purchase online.