Automation Switch was founded by Michael Babs, a Computer Engineer with a background in product design, visual communication, and cloud computing. Michael has also been a digital infrastrcture and platform engineer for some of the world’s biggest brands across a range of sectors that include Conde Nast (Vogue, Wired, GQ, AD, Arstechnica) and Innovative startups in the blockchain (Blockdaemon) and Artificial Intelligence (Human.ai).