Is Your Email List Healthy? Here’s How to Find Out
Email marketing remains one of the most effective ways to engage customers, build relationships, and drive sales. It’s not just emails from competitors that you’re competing with for your audience’s attention. In a crowded inbox, you’re also up against a deluge of messages from unrelated brands, social media notifications, and work emails. A high bounce rate indicates that many of the email addresses on your list are invalid or no longer in use.
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