White hat link building refers to the ethical practice of acquiring backlinks to a website through legitimate means, such as creating high-quality content, guest blogging, and engaging in community outreach. This approach focuses on building relationships and providing value to users, which enhances a site's authority and ranking on search engines. Unlike black hat techniques, which may involve manipulation or deceit, white hat strategies align with search engine guidelines and foster sustainable growth. Ultimately, it leads to organic traffic and long-term success for the website.
https://www.rankviz.co.uk/white-hat-seo-