Digital marketing refers to the use of online platforms and digital technologies to promote products, services, or brands. It encompasses a wide range of strategies including search engine optimization (SEO), content marketing, email marketing, social media marketing, pay-per-click advertising (PPC), and influencer marketing. The goal is to reach a targeted audience, engage with them through personalized and relevant content, and drive conversions such as sales, leads, or website traffic. Digital marketing is data-driven, allowing businesses to track performance, optimize campaigns, and improve return on investment (ROI).
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