Advertising research firms are professional groups made up of competent researchers, data analysts, and marketing strategists. Their major purpose is to give businesses the information they need to make smart advertising decisions. To collect relevant data, these organizations use a range of research approaches, including consumer surveys, focus groups, ethnographic studies, and competitive analysis. Along with syndicated studies – recall tests, concept testings, media habits surveys, satisfaction surveys, etc. are conducted. https://1lotusresearch.com/con....duct-marketing-resea
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